When I received an email from Facebook this morning titled, "Reach More Customers In News Feed", I was excited, finally some REAL tips on how to market on Facebook!
Boy, was I disappointed!
They offered a free download of their book, "The Power of News Feed". I started reading it immediately and was quickly disappointed! They boasted that it was 40-150 times more likely that people will consume branded content on the news feed than on a brand page.
News feed provides advertisers with the most scaled, dynamic mobile platform with 543M users.
So, how do brands connect with people in news feed?
Promoted posts and paid ads, of course. It even included the most depressing pie chart showing organic reach as the smallest percentage of views. 65% of likes happen in news feed and 35% of comments - 45% on mobile!
What is the small business owner to do? Up our marketing budget? Move to Twitter or Google+? Pinterest is becoming quite the sensation, but how do you let your customers get to know you without dialog? Someone even mentioned MySpace today as an alternative to Facebook, dare we venture back to an older social media?
What are you thoughts and suggestions?
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